← Customers
Performance footwear
Northbound
Cut CPA by 38% in 60 days while doubling daily ad spend, with the AI autopilot rotating creative every 4 days.
ROAS
4.8×
+92%
CPA
$18.20
−38%
Daily spend
$2.4k
+110%
Northbound runs a small in-house team and had stalled at $1.1k/day in profitable spend on Meta. Their creative library was thin and every scaling attempt regressed CPA inside two weeks.
After connecting their ad account to AdCrux AI, the creative studio generated 24 variants from a single product brief. The autopilot killed three weak hooks within the first 48 hours, shifted budget to the top ad set twice, and refreshed creative when frequency crossed 2.4.
Sixty days in, daily spend is at $2.4k with CPA holding at $18.20 — the lowest the brand has ever sustained.